Creative founder, AI integrator, and multidisciplinary brand strategist with 15+ years delivering identity systems, websites, and large-format production for SMEs, corporates, and government-linked clients across South Africa. As founder of Digitalized Art, every dimension of a project is managed — from strategic brief through concept, production, installation, and final delivery. Recognised for combining AI-powered workflows with hands-on creative execution to compress timelines, elevate output quality, and consistently stay ahead of the industry curve. Actively targeting high-impact remote and international creative opportunities.
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Professional Experience
Founder & Creative Strategist
Digitalized Art
2013 — Present
Full-time · Studio Owner
Founded and operate a multidisciplinary creative studio delivering branding, web design, large-format production, and AI-assisted creative workflows for clients across South Africa and internationally.
- Delivered 30+ website and branding projects across automotive, wellness, engineering, nonprofit, and government sectors.
- Pioneered AI-assisted production pipelines using Claude AI and ChatGPT, accelerating delivery timelines by up to 60%.
- Managed end-to-end signage systems, vehicle wraps, and installations for major clients including Transnet.
- Built full client proposal, scoping, and quotation workflows — including international clients in the UK and US.
- Produced motion graphics, digital campaigns, and branded content across print and digital platforms.
Graphic Designer → Web Designer
Mendi Consulting
2008 — 2013
Full-time · 5 Years
Joined as a Graphic Designer and progressed into web design and broader digital responsibilities. Built foundational skills in brand identity, client communication, and creative delivery across a 5-year tenure.
Graphic Designer & Junior Motion Designer
Beast Africa
Agency campaign work, graphic design, and motion graphics production for multi-platform digital content delivery.
Graphic Designer & Video Editor
Auto GP
Video editing, motion design, and graphic production for motorsport content platforms and project-based digital campaigns.
Transnet Branding Project
Large-scale corporate signage for South Africa's national freight transport entity. Managed outsourced production, logistics, and full onsite installation coordination.
ONfleet Auto Services
Full website design and build for a Johannesburg automotive services business — content strategy, brand alignment, and complete digital delivery.
Mint Health & Wellness
Website, brand identity, and proposal documentation for a modern wellness studio, including the Mint Sanctuary breathwork programme design.
Delightful African Roasts
Full brand, e-commerce website, Stripe payment integration and hosting proposal for a UK-based food e-commerce client under Digitalized Art.
