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Website & SEO

How Long Should a Website Take to Build

For a genuine 5–7 page professional site, 1–2 weeks is realistic once content and brand assets are in hand. Add brand identity work and it stretches to 2–3 weeks; add AI automation or custom development and it's realistically 3–12 weeks depending on scope.

The timeline usually isn't the build, it's the waiting

The single biggest delay on most projects isn't design or development time, it's waiting on the client to send logo, content, and photos. A quoted "1-2 weeks" means from when the studio has what they need, not from the day you sign.

More pages doesn't mean proportionally more time

A 5-page site and a 10-page site using the same structure often take similar build time — the real time cost is in custom functionality like booking systems or automation, not raw page count.

Revisions eat more time than people expect

One structured round of revisions is standard and fast. Open-ended change requests after that are what turn a 2-week project into a 6-week one — a scoped revision process protects the timeline on both sides.

Custom AI or automation work genuinely takes longer

Training an AI assistant on real FAQs and testing it against actual questions isn't something to rush — a longer timeline here reflects real testing time, not padding.

Frequently Asked Questions

Somewhat, but there's a floor — content review, testing, and DNS propagation take real time regardless of budget.

Have your logo, brand colours, and page content ready before you start. That single factor affects timeline more than anything else in your control.

Not if the speed comes from you being organised and responsive — it becomes a problem only when a studio is rushing to compensate for underquoting the work.

Ready to talk about your site?